SEO
SEO that turns searches into booked jobs
Compounding inbound traffic, ranked for buyer intent.
Local SEO + on-page + technical for contractors and real estate agents. Rank in the map pack and the organic results where buyers actually search.
46%
of Google searches have local intent
88%
of mobile local searches end in a call within 24h
Top 3
organic results capture 75%+ of clicks
$0
cost-per-click for organic — owned, not rented
What's included
Six deliverables. One outcome: more booked jobs.
Keyword research + intent mapping
We map every search term that brings buyers into your service area. Then prioritize the 20% that move 80% of bookings.
On-page optimization
Every page gets title, meta, schema, internal links, and copy tuned for the exact buyer intent it serves.
Local SEO + GBP
Map pack rankings, 50+ citation directories, NAP consistency, GBP optimization, review velocity coordination.
Technical SEO
Core Web Vitals, mobile-first indexing, structured data, internal link architecture, redirect logic.
Content production
Money pages, niche pages, location pages, comparison content — written for intent, not for word count.
Reporting + attribution
Live dashboard. Every ranking, every click, every booked job sourced back to the search query that drove it.
Why it matters
What this actually does for your business.
- Compounding asset — every page you rank for keeps producing leads as long as it ranks.
- Owned channel — Google can not shut off your traffic mid-campaign the way an ad account can.
- Higher intent than ads — searchers picked YOU out of the results, not the other way around.
- Lower CAC over time — the math gets better every month, not worse.
- Defensible moat — competitors cannot buy their way into your top rankings overnight.
How we do it
Four stages. Every step transparent.
Audit
Technical scan, competitor gap analysis, keyword opportunity map. Output: a prioritized list of what to build, in what order.
Foundation
Site speed, schema markup, GBP setup, citation cleanup, internal link architecture. The ground game — has to land before content does.
Content
Niche pages, money pages, location pages. Each piece targets a specific buyer-intent search query, not a vague topic.
Compound
Monthly: refresh winners, build authority, expand to adjacent keywords. Track every ranking and every booked job that came from it.
SEO for your industry
Built for the way your buyers actually search.
For contractors
SEO for contractors that turns searches into booked jobs
See solutionFor real estate agents
SEO for real estate agents that targets the searches Zillow ignores
See solutionFor HVAC contractors
SEO for HVAC contractors that ranks for the queries with the wallet open
See solutionFor plumbing contractors
SEO for plumbers that ranks for the work that actually pays
See solutionFor electrical contractors
SEO for electricians that pulls panel upgrades and EV charger installs
See solutionFAQ
Common questions about SEO.
How long until I see results?
GBP optimizations move map pack rankings in 1-3 weeks. On-page work shows in 4-8 weeks. New content takes 3-6 months to rank meaningfully. The system compounds — month 6 looks dramatically different from month 1.
Do I really need new content every month?
For SEO to compound, yes. We produce 4 SEO blog posts and 1-2 money pages per month at Growth tier, weekly long-form at Engine tier. Each piece targets a specific buyer-intent search.
What if I already have a website?
We audit it. If it can be salvaged, we optimize what is there. If it cannot (most contractor sites cannot), we rebuild — included in every tier, no extra charge.
Will I rank above HomeAdvisor or Zillow?
Often yes — for niche queries. Aggregators dominate generic head terms ("HVAC near me"). You win on long-tail intent ("ductless mini-split installation Brentwood"). Niche pages outrank aggregators because aggregators do not write them.
How is this different from buying Google Ads?
Ads are rented. The day you stop spending, traffic drops to zero. SEO is owned. Once a page ranks, it keeps producing leads as long as it ranks. We use both — but SEO is the engine, ads are the accelerator.
Pairs well with
SEO is one piece. Here's the rest of the engine.
Website Design
Conversion-built, mobile-first, sub-2-second load times.
Learn moreGoogle Business Profile
The single highest-ROI lever for any local service business — managed weekly.
Learn moreContent Marketing
Money pages, niche pages, location pages — written for the searches that actually book jobs.
Learn moreReady to add SEO to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what SEO actually moves for your business.