Website Design
Websites built to convert, not just look good
Conversion-built, mobile-first, sub-2-second load times.
Custom websites for contractors and real estate agents. Built around the booked call as the only goal — not portfolios, not awards, not engagement metrics that do not pay.
< 2s
page load on mobile (Core Web Vitals)
70%
of contractor traffic comes from mobile
53%
of mobile users abandon sites that take 3+ seconds
3-5 days
from kickoff to deployed site
What's included
Six deliverables. One outcome: more booked jobs.
Custom design (no templates)
Built around your specific niche, your service area, your buyer. Not a Squarespace skin with your logo dropped in.
Conversion-built every page
Every page has one job: drive the booked call. Forms, missed-call text-back, click-to-call, calendar embeds — the levers that actually move bookings.
Mobile-first build
Designed mobile-first because 70%+ of your traffic is mobile. Tap targets, click-to-call, fast forms, no zoom-and-pinch nonsense.
Sub-2-second load times
Static-built, image-optimized, font-preloaded. Every Lighthouse score in the 90s on Performance, SEO, Accessibility.
CRM + automation wired in
Forms post to GHL, missed calls trigger text-back, every lead has an attribution chain from impression to booking.
You own the domain + the code
No platform lock-in. Your domain, your hosting, your code. Walk away any time.
Why it matters
What this actually does for your business.
- Your website is the front door. If it does not convert, nothing else in the funnel matters.
- Mobile-first is not optional — 70%+ of traffic is mobile and Google ranks mobile-first.
- Speed is a ranking factor AND a conversion factor. Every second of load time costs leads.
- Conversion paths matter more than visual polish. We optimize for bookings, not Dribbble likes.
- A site you own beats a site you rent. We build on Astro + Netlify so you keep everything.
How we do it
Four stages. Every step transparent.
Discovery
Brand voice, service catalog, geography, buyer personas, conversion math. We model what a converted lead is worth before we touch design.
Design
Wireframes first (information architecture), then visual design, then your review. No mockup goes into Figma without a conversion intent attached.
Build
Static-built (Astro). Tracking installed. CRM forms wired. Missed-call text-back armed. AI receptionist configured. Every conversion path tested live.
Launch + iterate
Goes live in 3-5 business days from approved design. Then weekly: heatmaps, conversion-rate tests, content additions. The site never stops getting better.
Website Design for your industry
Built for the way your buyers actually search.
For contractors
Websites for contractors that book jobs, not just look good
See solutionFor real estate agents
Websites for real estate agents that earn the listing presentation
See solutionFor HVAC contractors
Websites for HVAC contractors that capture emergencies and book maintenance
See solutionFor plumbing contractors
Websites for plumbers built around the call that comes at midnight
See solutionFAQ
Common questions about Website Design.
Can you redesign my existing site instead of starting from scratch?
In most cases we rebuild. Most contractor and realtor sites were not designed to convert — they were designed to look "professional." A rebuild is faster than retrofitting conversion architecture into a Squarespace template.
Do I have to change platforms?
You move from whatever you are on (Wix, Squarespace, WordPress, Showit) to Astro + Netlify. We handle the migration. You keep your domain and your content; you gain speed, SEO, and ownership.
What about my existing content / blog posts?
We migrate every post that is ranking. We retire anything thin or off-niche. You end up with fewer pages but every page pulls weight.
Will my site look like every other contractor site?
No. We build niche-specific designs — a probate-realtor site does not look like an HVAC contractor site does not look like an estate-law firm. Your design reflects your actual buyer, not a generic template.
How fast is "fast"?
Sub-2-second load on mobile, sub-1-second on desktop. Every site we ship hits 90+ on Lighthouse Performance. Faster than 95%+ of contractor sites currently online.
Pairs well with
Website Design is one piece. Here's the rest of the engine.
Ready to add Website Design to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what Website Design actually moves for your business.