Lead Generation
Lead generation that ties impressions to booked jobs
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
A lead is not a number on a dashboard — it is a phone that rings, a calendar slot booked, a job on the schedule for tomorrow morning. We build the system that gets you all three.
< 60s
auto-follow-up to every new lead
78%
of leads go cold within 5 minutes of first contact
24/7
AI receptionist answers + books
100%
of bookings traced to source channel
What's included
Six deliverables. One outcome: more booked jobs.
Conversion-built forms
Every form on your site is built around one specific buyer-intent moment. Not "Contact Us" — "Get a free estimate," "Book a tune-up," "Request a market valuation."
Missed-call text-back
When a lead calls and you cannot pick up, an SMS goes out in 30 seconds: "Hey, I missed your call — what can I help with?" Books 30-50% of would-be lost leads.
AI receptionist
24/7 phone + chat answering. Triages emergency vs. routine, qualifies the lead, books to your calendar. Escalates real emergencies to your phone immediately.
Attribution tracking
Every lead has a complete chain: which channel, which campaign, which page, which CTA. You see exactly which dollars produce which booked jobs.
CRM integration
Every lead lands in GHL with full context — page they came from, query they searched, campaign they clicked. Your follow-up is informed.
Live revenue dashboard
Not a quarterly PDF. A real-time view: leads in, contacts made, bookings landed, jobs closed, revenue produced — sourced back to channel.
Why it matters
What this actually does for your business.
- Lead capture without lead routing is a leaky bucket — 78% of leads go cold within 5 minutes if nobody responds.
- Attribution is the difference between "marketing works" and "exactly which marketing works."
- Missed-call text-back books 30-50% of calls you would otherwise lose to voicemail.
- AI receptionist captures the after-hours, emergency, and overflow leads your front desk cannot.
- Owned attribution beats borrowed dashboards — Google Ads, Meta, Yelp all hide the data they do not want you to see.
How we do it
Four stages. Every step transparent.
Audit
We map every lead path you currently have — forms, calls, chats, walk-ins. Find every leaky bucket. Quantify the lost leads.
Build
Forms wired to CRM. Missed-call text-back armed. AI receptionist configured for your specific intake (HVAC dispatch language, real estate intake, legal screening, etc.).
Track
Every channel sourced. Every page tagged. Every lead has a complete journey. No dark traffic, no anonymous bookings.
Optimize
Weekly: which forms convert, which channels source the booked jobs (not just leads — booked jobs), which scripts the AI runs best. Tune. Repeat.
Lead Generation for your industry
Built for the way your buyers actually search.
For contractors
Lead generation for contractors that ties impressions to booked jobs
See solutionFor real estate agents
Lead generation for real estate agents that converts the long-cycle buyer
See solutionFor HVAC contractors
Marketing for HVAC contractors that books jobs in winter and summer alike
See solutionFor plumbing contractors
Marketing for plumbers that captures emergencies and compounds on routine work
See solutionFor electrical contractors
Marketing for electricians that pulls panel upgrades, EV chargers, and commercial bids
See solutionFor HVAC contractors
Lead generation for HVAC contractors that books emergencies and reactivates dormant customers
See solutionFor roofing contractors
Marketing for roofers that wins the storm-event capture window
See solutionFor general contractors
Marketing for general contractors built for the months-long sales cycle
See solutionFor luxury real estate agents
Marketing for luxury real estate that earns the listing presentation
See solutionFor probate real estate specialists
Marketing for probate real estate specialists built around attorney networks and executor inbound
See solutionFor relocation real estate specialists
Marketing for military and corporate relocation specialists built for PCS timelines
See solutionFor first-time buyer specialists
Marketing for first-time homebuyer specialists built for the long-cycle compound
See solutionFAQ
Common questions about Lead Generation.
How is this different from just having a contact form?
A contact form is a wish. A lead generation system is a process: capture, route, follow-up, track, convert. We build all five. Most agencies build one (the form) and call it lead generation.
What is the AI receptionist actually doing?
For HVAC: triages emergency vs. routine, captures system age + symptoms + urgency, books to calendar, escalates to your phone if it sounds urgent. For real estate: qualifies buyer vs. seller, captures timeline + budget + neighborhood, books a discovery call. Niche-specific scripts, not generic chatbot copy.
Will this work with my existing CRM?
We build on GHL because the integrations are built-in. If you are on Salesforce, HubSpot, ServiceTitan, Housecall Pro, etc. — we can integrate, but you give up some attribution depth. Most clients move to GHL within the first 30 days because the difference is meaningful.
How quickly does missed-call text-back actually book a job?
30-50% of missed calls book within 24 hours. The text goes out in 30 seconds; the prospect responds in 2-15 minutes; we book them in your calendar without you lifting a finger. This is often the highest-ROI lever in the first 30 days.
Can I see attribution dashboards from other contractors or realtors as proof?
We can show anonymized live dashboards on a strategy call. Real numbers, real channels, real bookings — without revealing client identities until they go public after their case study lands (June 2026).
Pairs well with
Lead Generation is one piece. Here's the rest of the engine.
AI Search
Answer Engine Optimization for the searches that bypass Google entirely.
Learn moreEmail + SMS
Automated follow-up, win-back campaigns, post-job review requests, dormant database wake-ups.
Learn moreDatabase Reactivation
Day-1 dormant-customer wake-up campaigns — your highest-ROI marketing channel.
Learn moreReady to add Lead Generation to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what Lead Generation actually moves for your business.