For general contractors
Marketing for general contractors built for the months-long sales cycle.
GC marketing is a long game. The lead you capture today signs in November. The portfolio you build in Q1 closes a $300k addition in Q4. We architect the system that makes that long arc work — nurture sequences, project portfolio, qualification at the form level, retargeting on Meta.
Built for residential + commercial GCs. Project portfolio architecture. 8-14 month nurture sequences. Qualified-lead intake.
Lead Generation × General Contractors
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Why this combination matters
General contractor marketing operates on a fundamentally longer cycle than trade marketing. A homeowner researching a kitchen remodel takes 4-9 months from first Google search to signed contract. A whole-home addition can take 9-18 months. Without nurture infrastructure (email sequences, retargeting, content that gets shared with spouse and contractor friend during deliberation), most leads simply disappear into the void and re-emerge having signed with a competitor. The GCs who close consistently run multi-month nurture: educational content about the remodel process, cost guides for the specific service line, project portfolio with before/after and budget ranges, retargeting on Meta during the active research phase. Lead qualification at the form level matters more than for trades because tire-kicker leads consume sales-team time without converting. Budget range, timeline, scope, and ZIP code captured upfront screen out the prospects who will never sign. Commercial GC work runs a separate funnel with RFP-driven sales cycles. The residential and commercial funnels rarely share infrastructure beyond the agency relationship.
The pattern
If you are running a general contractors business, you have hit one of these.
Long sales cycles, leaky funnels
A homeowner researches a kitchen remodel for 4-9 months before signing. Without a nurture sequence (email, retargeting, content), most leads disappear into the void. You only see the ones who actively re-surface — which is a fraction of the funnel.
Bad-fit leads burn time and money
Tire-kickers asking for $200,000 remodels with $50,000 budgets. Without qualification at the lead-form level, your sales process spends weeks on prospects who will never sign. Better filtering = better margins.
No portfolio architecture
Most GC sites have a generic "gallery" of 30 photos with no story. A real portfolio architecture (project pages with before/after, scope, timeline, budget range, client quote) builds the credibility that closes high-ticket work.
What we ship
Lead Generation for general contractors — six deliverables, one outcome.
Conversion-built forms
Every form on your site is built around one specific buyer-intent moment. Not "Contact Us" — "Get a free estimate," "Book a tune-up," "Request a market valuation."
Missed-call text-back
When a lead calls and you cannot pick up, an SMS goes out in 30 seconds: "Hey, I missed your call — what can I help with?" Books 30-50% of would-be lost leads.
AI receptionist
24/7 phone + chat answering. Triages emergency vs. routine, qualifies the lead, books to your calendar. Escalates real emergencies to your phone immediately.
Attribution tracking
Every lead has a complete chain: which channel, which campaign, which page, which CTA. You see exactly which dollars produce which booked jobs.
CRM integration
Every lead lands in GHL with full context — page they came from, query they searched, campaign they clicked. Your follow-up is informed.
Live revenue dashboard
Not a quarterly PDF. A real-time view: leads in, contacts made, bookings landed, jobs closed, revenue produced — sourced back to channel.
How we do it
Four stages. Every step transparent.
Audit
We map every lead path you currently have — forms, calls, chats, walk-ins. Find every leaky bucket. Quantify the lost leads.
Build
Forms wired to CRM. Missed-call text-back armed. AI receptionist configured for your specific intake (HVAC dispatch language, real estate intake, legal screening, etc.).
Track
Every channel sourced. Every page tagged. Every lead has a complete journey. No dark traffic, no anonymous bookings.
Optimize
Weekly: which forms convert, which channels source the booked jobs (not just leads — booked jobs), which scripts the AI runs best. Tune. Repeat.
The math
Run the numbers on your specific business.
Avg project value
$85,000
Net new projects / yr (target)
+4
GC margin (industry)
~22%
Annual retainer
$23,964
+4 projects × $85,000 × 22% margin ≈ $74,800/yr of net new gross profit. 3.1× return on the annual Growth retainer at conservative assumptions. One incremental whole-home or commercial buildout pays for years of retainer.
Conservative model. Numbers above are illustrative and not a guarantee — GC project mix and margins vary widely. We do this same math for your business in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about lead generation for general contractors.
How do you handle the months-long sales cycle?
Email + SMS nurture sequences (not just lead capture and hope) keep your name in front of the homeowner during their research phase. Retargeting on Meta keeps you visible. Content (cost guides, decision-tree articles, project breakdowns) gets shared as they involve their spouse, contractor friend, etc. The funnel is long; the nurture has to match.
How do you qualify leads before they reach me?
Lead form asks for project scope (specific service line), budget range (drop-down), timeline (drop-down), and ZIP code. Tire-kickers screen themselves out at the form. The leads that come through are pre-qualified for budget + intent before you ever read them.
What about commercial GC work?
Commercial buildouts have a different funnel — RFP-driven, longer cycles, B2B social proof matters more. We build dedicated commercial pages and a separate intake flow. Many residential GCs add commercial as a 20-30% revenue line over time; the marketing supports that expansion.
Built for general contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which lead generation levers move first for your business.