For Electrical
Marketing for electrical contractors.
Built for the panel-upgrade economics, EV charger surge, and commercial bid-flow that drive electrician margins.
Full-stack inbound for electrical contractors. Niche-specific SEO, GBP optimization, AI receptionist for safety-critical triage, and content built around the high-ticket queries (panel upgrades, EV chargers, commercial buildouts).
What electrical marketing actually looks like
The trade is splitting in half. Marketing that ignores the split loses.
Electrical work is bifurcating fast. On one side, the commodity service calls — outlet replacements, ceiling fans, light switches — running $150 to $400 with thin margins and aggressive same-day price competition. On the other side, the high-ticket modern-electrical work: 200-amp panel upgrades ($2,500 to $4,000), EV charger installations ($1,500 to $3,500), whole-home rewires ($8k to $20k), Tesla Powerwall and generator installs ($10k to $25k). Same trade, ten-times difference in ticket. The shops still chasing volume on $200 service calls are drowning; the shops marketing to the high-ticket queries are scaling.
EV charger demand is the single most underpriced opportunity in the trade right now. Search volume for "EV charger installation [metro]" is up 200 to 400 percent year-over-year in most markets, and the agencies writing for electricians have not caught up. Most electrical contractor sites do not have a single page targeting it. The competitive landscape on these queries is two or three contractors and a Tesla service search result — open ground compared to "electrician near me" where you are fighting fifteen shops with established review counts.
Then there is commercial. Property managers, GCs, multi-family developers, and tenant-improvement contractors issue electrical bids constantly — but the channel is invisible to anyone running residential-only marketing. Commercial buyers do not search "electrician near me;" they search "commercial electrical contractor [city] tenant improvement" or call known names from a referral list. The contractors winning commercial bid flow run a parallel B2B funnel: dedicated commercial landing page, structured RFP intake, LinkedIn outreach to PM and GC decision-makers, and bid-templated content ("NEC 2023 commercial panel upgrade requirements") that proves expertise before a quote is even requested.
The pattern
If you run a electrical business, you have hit one of these.
You compete on price for low-margin service calls
Outlet replacements and ceiling fan installs are bottom-of-the-funnel work. The real margin is in panel upgrades, rewires, EV charger installs, and commercial buildouts. Most electricians have no marketing pulling those higher-ticket queries.
EV charger demand is exploding and you are not capturing it
EV charger install searches are up 200%+ year over year. Most electrical contractor sites do not have a single page targeting "EV charger installation [city]." That is a $1,500-3,500 ticket queue your competitors are taking.
Commercial bid flow is opaque
Property managers, GCs, and developers issue bids constantly. Without a commercial-specific landing page, B2B SEO content, and a structured intake process, you are missing the recurring high-ticket work entirely.
Our electrical playbook
Four moves built around the high-ticket categories.
EV + panel money pages
Two flagship landing pages built within the first 30 days: a city-targeted "EV Charger Installation [Metro]" page (Tesla, ChargePoint, JuiceBox brand fluency, Level 2 vs Level 3, 240V circuit work, permit walkthrough) and a "200-Amp Panel Upgrade [Metro]" page (load calc, sub-panel scenarios, code compliance). Both wired with schema, internal links, and call tracking — these typically rank in 4 to 12 weeks because the category is undermarketed.
Safety-critical AI triage
AI receptionist tuned on electrical-specific hazard indicators: sparks visible, burning smell, partial power loss, panel hot to touch, exposed wiring, water near electrical. Anything flagged escalates to your on-call line within 60 seconds. Routine quote requests (EV charger, panel inspection, generator tie-in) book straight to calendar with the right time block (1-hour assessment vs 4-hour install vs full-day rewire).
Parallel commercial funnel
On Growth tier and above we build a dedicated commercial landing page (different brand voice, different pain points, different proof) and route commercial inquiries into a separate sales pipeline. LinkedIn outreach to property managers and GCs in your service area, RFP-templated intake form, and B2B content like "NEC 2023 commercial panel requirements" that prove expertise to procurement before a bid is even requested.
Adjacent-category compounding
Once panel upgrades and EV chargers are ranking, we expand into the adjacent high-ticket categories where demand is climbing: Tesla Powerwall installs, whole-home generator (Generac, Kohler) installs, smart-panel upgrades (Span, Lumin), solar tie-ins. Each category gets its own money page, its own schema, and its own dispatch flow. The portfolio effect is what separates the shop doing $1.5M from the shop doing $4M.
Avg ticket
$650
Booked jobs / mo (target)
+20
Close rate (industry)
52%
Monthly retainer
$1,997
+20 jobs × $650 × 52% close ≈ $6,760/mo of net new booked revenue. 3.4× return on the Growth retainer at conservative assumptions, before any EV charger / panel upgrade SEO compound or commercial bid wins.
Conservative model. Numbers above are illustrative and not a guarantee — electrical markets vary widely. We do this same math for your business in your free strategy call.
The stack for electrical
The services that move the needle for your business.
SEO
Compounding inbound traffic, ranked for buyer intent.
Learn moreGoogle Business Profile
The single highest-ROI lever for any local service business — managed weekly.
Learn moreLead Generation
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Learn moreContent Marketing
Money pages, niche pages, location pages — written for the searches that actually book jobs.
Learn moreReview Management
Automated request, response, and showcase — built into every job you complete.
Learn moreWebsite Design
Conversion-built, mobile-first, sub-2-second load times.
Learn moreFAQ
Common questions from electrical.
How do you handle the safety-critical nature of electrical inquiries?
AI receptionist is configured to identify hazard indicators (sparks, burning smell, partial power loss, exposed wiring) and escalate immediately to your on-call line. Routine inquiries book to calendar; emergencies skip the queue.
Will SEO actually rank for "EV charger installation"?
EV charger install searches are competitive but not yet saturated in most markets. Niche-specific pages built right (city + service combination, schema-tagged, internally linked) typically rank in 4-12 weeks. The category is growing faster than agencies are writing for it — early-mover advantage is real.
Do you handle solar tie-ins and battery storage?
Yes — these are growing categories adjacent to EV charger work. We can build content for solar electrical work, battery installs, and generator tie-ins. The marketing playbook is similar to EV chargers (high-ticket, growing demand, undermarketed).
What about commercial work specifically?
Commercial requires a different funnel: dedicated landing pages, B2B content (e.g. "commercial electrical service [metro]"), LinkedIn-style outreach into your CRM, and proposal-templated intake. We build all of this on the Growth tier and above.
How is this different from a typical "electrician marketing" agency?
Most electrical marketing agencies build a generic 8-page site, run vague Google Ads, and produce one blog a month. We build niche pages targeted at specific high-ticket queries (panel upgrades, EV charger, commercial), wire commercial intake separately from residential, and track every dollar to a booked job. Different shape entirely.
Built for electrical. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which levers move first.