For Contractors
Marketing for contractors.
Built for the seasonal swings, after-hours capture, and dormant-customer reactivation that move trade margins.
Trades are not all the same — HVAC seasonality is different from plumbing emergency capture is different from roofing storm response. We work in five trade verticals and bring niche-specific playbooks to each.
How we think about the trades
Five trades, five different sales motions, one underlying engine.
Trades marketing is not one problem. HVAC is a seasonal-pivot problem. Plumbing is a 12-minute-emergency-window problem. Electrical is a category-bifurcation problem (commodity service calls vs high-ticket panel and EV work). General contracting is a six-month-decision-arc problem. Roofing is a storm-window plus insurance-literacy problem. The agencies that pitch generic "trades marketing" are pitching a playbook that works for none of these — they sell a website, a few Google Ads, and one blog a month, and the contractor wonders six months later why nothing moved.
What the trades do share is the underlying engine — the foundation that has to exist before any niche-specific lever can fire. Map pack ownership, AI receptionist for after-hours capture, missed-call text-back, automated review velocity, dispatch-software integration with ServiceTitan or Housecall Pro or AccuLynx, and a real attribution stack so every dollar traces to a booked job. We build that foundation in the first 30 days for every trade client; the niche-specific playbook layers on top of it. That is how a single agency can run HVAC, plumbing, electrical, GC, and roofing without dilution — common base, custom top.
The third truth: every trade has dormant customer money sitting in their dispatch software that nobody is touching. The HVAC shop with 1,200 customers in ServiceTitan has not emailed 800 of them in a year. The plumber has 600 past customers who forgot the company name. The roofer has names from three storm seasons ago. Day-1 reactivation is the single highest-ROI move in trades marketing — typically 15 to 50 jobs in the first week, before any SEO compounds, before any ads ramp. We pull that lever first because it pays for the engagement before the engagement is built.
The pattern
If you run a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
The shared engine
Four moves we run on every trade engagement.
Dispatch-software handoff
Day one we wire into your dispatch system — ServiceTitan, Housecall Pro, FieldEdge, Jobber, AccuLynx, JobNimbus — so leads from your site, AI receptionist, GBP, and missed-call text-back all land in the same place your dispatch already lives. No double-entry, no copy-paste from inbox to dispatch. The lead lifecycle is one connected thread from search to scheduled truck.
Day-1 reactivation
Before anything else compounds, we pull your dormant customer list (anyone we have not seen in 12+ months) and send a trade-appropriate wake-up offer: HVAC tune-up, plumbing flush, electrical panel inspection, roof assessment. SMS plus email, sequenced, with a one-tap booking link. Typical wake-up books 15-50 jobs in week one — often before the rest of the engine has compiled.
After-hours capture stack
AI receptionist live by week two, tuned on trade-specific intake (emergency vs routine, residential vs commercial, system or product type). Missed-call text-back armed for any call that slips dispatch. Average recapture rate on missed calls is 18 to 25 percent — and emergency calls in trades are the highest-margin tickets you have. Capturing one $700 weekend HVAC emergency a month covers half the retainer.
Niche playbook layer
On top of the shared engine we run the trade-specific playbook: HVAC gets a seasonal pivot calendar, plumbing gets high-ticket service-line money pages, electrical gets EV plus panel campaigns, GC gets six-month nurture sequences and portfolio architecture, roofing gets pre-built storm response and insurance-literacy content. Each trade has its own page on this site detailing exactly what that layer looks like.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
The stack for contractors
The services that move the needle for your business.
Lead Generation
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Learn moreGoogle Business Profile
The single highest-ROI lever for any local service business — managed weekly.
Learn moreSEO
Compounding inbound traffic, ranked for buyer intent.
Learn moreReview Management
Automated request, response, and showcase — built into every job you complete.
Learn moreDatabase Reactivation
Day-1 dormant-customer wake-up campaigns — your highest-ROI marketing channel.
Learn moreLocal Service Ads
LSA management for HVAC, plumbing, electrical, roofing, GC — the highest-intent paid channel on Google.
Learn moreFAQ
Common questions from contractors.
Which trades do you specialize in?
HVAC, plumbing, electrical, general contracting (residential remodel + commercial buildout), and roofing. Each gets its own playbook — niche-specific keyword targeting, niche-specific intake scripts, niche-specific dormant reactivation offers. We do not run "trades marketing" as a generic offering.
Do you work with single-truck shops or only larger crews?
Both. Foundation $997 is built for owner-operator shops doing $300k-$1M/yr. Growth $1,997 fits 2-10 truck operations. Engine $2,997 and Partnership $9,997 fit larger established operators ($3M+ revenue). The economics work at every stage.
How do you handle commercial work for trades?
Commercial requires a separate funnel: dedicated landing pages, B2B SEO content, RFP-style intake, often LinkedIn outreach. We build all of this on Growth tier and above. Most trade clients run residential as their core and commercial as a 20-40% revenue line; we build the marketing to support that mix.
Can you integrate with ServiceTitan, Housecall Pro, FieldEdge, etc?
Yes — we integrate with all major dispatch + back-office systems. Your existing system handles dispatch + invoicing + scheduling; we handle the front-end lead generation + attribution layer. We do not replace your dispatch software.
What if my dormant database is small or messy?
Even messy databases produce results. We have run reactivation on a 1,800-row Excel file with no segmentation and booked 18 jobs in week one. Phase 1 of our work is cleaning + segmenting your data; phase 2 is sending the right offer to the right segment.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which levers move first.