Local Service Ads

Local Service Ads — the Google Guaranteed badge above search results

Q: How much does LSA cost?

Pay-per-lead, varies by service + region. HVAC averages $25-75/lead. Plumbing $15-50/lead. Electrical $20-60/lead. Higher in dense metros. We typically budget $1,500-4,000/mo for a small contractor; the math depends on your average ticket and close rate.

Q: How long does verification take?

2-4 weeks typically. Google verifies your business registration, license, insurance, and runs a background check on the owner. The verification is one-time; once approved, you keep the badge as long as you stay compliant.

Q: Should I do LSA before regular Google Ads?

For trades: yes. LSA has higher intent + Google Guaranteed trust + pay-per-lead pricing. Run LSA first; layer in regular Search Ads only if you have remaining demand to capture.

LSA management for HVAC, plumbing, electrical, roofing, GC — the highest-intent paid channel on Google.

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The green Google Guaranteed badge ads at the top of local trade searches are the most effective paid channel for service contractors. Intent is maximum. Trust is pre-built. We manage the whole thing.

Top

of search results — above paid ads, above map pack

Pay

per qualified lead, not per click

Trades

only — HVAC, plumbing, electrical, roofing, GC, more

Google

Guaranteed badge included (high-trust signal)

What's included

Six deliverables. One outcome: more booked jobs.

LSA account setup + verification

Background check coordination, license + insurance verification, Google Guaranteed badge approval. The verification process is administrative; we run it for you.

Service area + service type configuration

Define every service you offer + every zip code you serve. Configured for maximum visibility within your actual service capacity.

Lead dispute management

Wrong-number, irrelevant, and out-of-area leads can be disputed for credit. We file every disputable lead — typical credit recovery: 15-25% of monthly spend.

Bid + budget optimization

Weekly: which services have the best lead-to-job conversion, which zip codes produce, which days/times convert best. Budget reallocates accordingly.

Review velocity coordination

LSA rankings are heavily review-driven. Coordinated with our Review Management service for maximum LSA visibility.

Performance reporting

Live dashboard: leads received, leads disputed, leads converted to booked jobs, cost per booked job. No vanity metrics.

Why it matters

What this actually does for your business.

LSA placement is above the ad block AND above the map pack — the most visible paid spot on Google for trade searches.
Google Guaranteed badge adds trust we could not buy any other way — it signals legit, vetted, and warrantied.
Pay-per-lead model — you pay for actual phone calls, not random clicks.
Higher intent than regular Google Ads — LSA searchers are ready to call right now.
Disputable leads get refunded — wrong number, out of area, irrelevant: file dispute, get credit. Most contractors do not run this.

How we do it

Four stages. Every step transparent.

Verification

Background check + license + insurance + business registration. We coordinate the whole admin process. Typically 2-4 weeks to badge approval.

Configuration

Services, service area, hours, intake script, lead routing. Tested end-to-end before going live.

Launch + dispute discipline

Live. Every lead reviewed within 48 hours — disputable ones filed for credit, qualified ones routed to your booking flow.

Optimize

Weekly: bid + budget by service + zip. Monthly: review LSA reviews, response patterns, lead quality. LSA quality compounds with proper management.

Local Service Ads for your industry

Built for the way your buyers actually search.

For contractors

Local Service Ads for contractors — the Google Guaranteed channel above everything

See solution

FAQ

Common questions about Local Service Ads.

Which trades qualify for LSA?

HVAC, plumbing, electrical, roofing, garage door, locksmith, lawn care, pest control, cleaning, general contractors, handymen, and a few others. Real estate, legal, financial — different Google ad products. We will confirm your eligibility on the strategy call.

How much does LSA cost?

Pay-per-lead, varies by service + region. HVAC averages $25-75/lead. Plumbing $15-50/lead. Electrical $20-60/lead. Higher in dense metros. We typically budget $1,500-4,000/mo for a small contractor; the math depends on your average ticket and close rate.

How long does verification take?

2-4 weeks typically. Google verifies your business registration, license, insurance, and runs a background check on the owner. The verification is one-time; once approved, you keep the badge as long as you stay compliant.

What if I get bad leads?

Bad leads (wrong number, out of area, asking for service you do not offer) can be disputed for credit. We file every disputable lead within 48 hours of receipt. Credit recovery typically runs 15-25% of monthly spend — meaningful margin protection.

Should I do LSA before regular Google Ads?

For trades: yes. LSA has higher intent + Google Guaranteed trust + pay-per-lead pricing. Run LSA first; layer in regular Search Ads only if you have remaining demand to capture.

Pairs well with

Local Service Ads is one piece. Here's the rest of the engine.

Ready to add Local Service Ads to your engine?

Free 30-minute strategy call. We'll model your booked-job math and show you what Local Service Ads actually moves for your business.