For contractors
Local Service Ads for contractors — the Google Guaranteed channel above everything.
LSA placement is above the regular ad block AND above the map pack. Pay-per-lead, not per-click. The Google Guaranteed badge adds trust we could not buy any other way. Trades-only, but if you qualify, this is the highest-intent paid channel on Google.
For HVAC, plumbing, electrical, GC, roofing, garage door, locksmith, and more. Verification + dispute management included.
Local Service Ads × Contractors
LSA management for HVAC, plumbing, electrical, roofing, GC — the highest-intent paid channel on Google.
Why this combination matters
Local Service Ads are the most underutilized paid channel in contractor marketing, mostly because the verification process is annoying enough that operators put it off. The placement is unmatched: above the regular ad block, above the map pack, with the Google Guaranteed badge that adds trust no other ad format provides. Pricing is per-lead instead of per-click, which structurally matches contractor economics. Disputable leads (wrong number, out of area, asking for service you do not offer) get refunded — typical credit recovery runs 15-25% of monthly spend when managed tightly. The verification process is 2-4 weeks: background check on the owner, license verification, insurance verification, business registration check. Most contractors who get verified once never have to repeat it as long as compliance stays clean. The math: HVAC averages $25-75 per qualified lead, plumbing $15-50, electrical $20-60, roofing $30-90. Higher in dense metros. For trade contractors, LSA should run before traditional Google Search Ads because the intent is higher and the trust signal is stronger. Search Ads are layered on top only after LSA is producing and additional demand exists to capture.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
Local Service Ads for contractors — six deliverables, one outcome.
LSA account setup + verification
Background check coordination, license + insurance verification, Google Guaranteed badge approval. The verification process is administrative; we run it for you.
Service area + service type configuration
Define every service you offer + every zip code you serve. Configured for maximum visibility within your actual service capacity.
Lead dispute management
Wrong-number, irrelevant, and out-of-area leads can be disputed for credit. We file every disputable lead — typical credit recovery: 15-25% of monthly spend.
Bid + budget optimization
Weekly: which services have the best lead-to-job conversion, which zip codes produce, which days/times convert best. Budget reallocates accordingly.
Review velocity coordination
LSA rankings are heavily review-driven. Coordinated with our Review Management service for maximum LSA visibility.
Performance reporting
Live dashboard: leads received, leads disputed, leads converted to booked jobs, cost per booked job. No vanity metrics.
How we do it
Four stages. Every step transparent.
Verification
Background check + license + insurance + business registration. We coordinate the whole admin process. Typically 2-4 weeks to badge approval.
Configuration
Services, service area, hours, intake script, lead routing. Tested end-to-end before going live.
Launch + dispute discipline
Live. Every lead reviewed within 48 hours — disputable ones filed for credit, qualified ones routed to your booking flow.
Optimize
Weekly: bid + budget by service + zip. Monthly: review LSA reviews, response patterns, lead quality. LSA quality compounds with proper management.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about local service ads for contractors.
How long does LSA verification take?
2-4 weeks typically. Google verifies business registration, license, insurance, and runs a background check on the owner. Verification is one-time; once approved, you keep the badge as long as you stay compliant.
How much does LSA cost for trades?
Pay-per-lead, varies by service + region. HVAC averages $25-75/lead. Plumbing $15-50/lead. Electrical $20-60/lead. Roofing $30-90/lead. Higher in dense metros. Typical monthly budget for a small contractor: $1,500-4,000/mo.
How does dispute management work?
Bad leads (wrong number, out of area, asking for service you do not offer) can be disputed for credit. We file every disputable lead within 48 hours of receipt. Credit recovery typically runs 15-25% of monthly spend — meaningful margin protection.
Should I run LSA before regular Google Ads?
Yes. LSA has higher intent + Google Guaranteed trust + pay-per-lead pricing. Run LSA first; layer in regular Search Ads only if you have remaining demand to capture. Most small contractors do not need to run both — LSA + GBP + SEO covers the demand.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which local service ads levers move first for your business.