For HVAC
Marketing for HVAC contractors.
Built for the seasonal swings, the after-hours emergencies, and the maintenance-plan economics that make or break HVAC margins.
Full-stack inbound for HVAC contractors. Local SEO, GBP, AI receptionist, automated review collection, and database reactivation — wired together so booked jobs land on your calendar in winter and summer alike.
What HVAC marketing actually looks like
Three levers move HVAC margins. Most agencies pull none of them.
HVAC is not a marketing problem you solve with a clean website and some Google Ads. The economics are seasonal, the leads are perishable, and the lifetime customer value is sitting in a CRM nobody opens. A typical 8-truck shop has 1,200 customers in their dispatch software (ServiceTitan, Housecall Pro, FieldEdge — pick one) and has not touched 800 of them in over a year. That dormant list is the first lever, and almost no marketing agency knows how to pull it.
The second lever is after-hours capture. The AC dies at 11pm in July. The homeowner Googles "AC repair near me," calls three contractors, books with whoever picks up. If your phone goes to voicemail at 5pm, the call is gone — the average emergency ticket is $400 to $700 and you did not even know it existed. AI receptionists triage, qualify, and book before the homeowner finishes the second ring. We tune them on HVAC-specific intake (refrigerant type, system age, residential vs commercial) so a residential call does not get dispatched as commercial.
The third lever is the seasonal pivot. Summer revenue is not winter revenue is not shoulder-season revenue. Search demand for "AC repair" drops 70 percent between July and November, and the shops that win are the ones whose marketing pivots in real time: tune-up offers in April and October, IAQ and duct cleaning when the phones go quiet in November, panel upgrades and ductless retrofits in the off-month gaps. Your offers, ad creative, and email sequences should change with the calendar — most do not.
The pattern
If you run a hvac business, you have hit one of these.
Shoulder seasons crush revenue
You lose 60-80% of revenue between summer cooling demand and winter heating demand. Without a system that pivots to off-season offers — maintenance plans, IAQ, panel upgrades — the slow months just stay slow.
After-hours leads die in voicemail
AC fails at 11pm in July. The customer calls three contractors. Whoever answers first wins the $400 emergency call. Without an AI receptionist or missed-call text-back, you are not even in the running.
Your CRM has 30% of your pipeline buried
Every HVAC company we audit has 500-3,000 dormant customers nobody has touched in 12+ months. A Day-1 reactivation campaign with a tune-up offer typically books 20-50 jobs in week one. Most contractors leave that money on the table.
Our HVAC playbook
Four moves that show up in week one.
Dormant database wake-up
Day 1, we pull your dormant customer list from ServiceTitan, Housecall Pro, FieldEdge, or whatever dispatch software you run. SMS plus email goes out with a $79-99 tune-up offer to anyone we have not seen in 12+ months. Typical wake-up books 20-50 jobs in the first week — usually before the rest of the engine has even compiled.
After-hours AI receptionist
Live by week two. We tune the AI on HVAC-specific call flow: emergency triage (no heat in winter is same-day, clogged condenser is next-day), system age, residential vs commercial, financing pre-qual. Books straight into your dispatch board. Missed-call text-back armed for any call that does slip through.
Seasonal pivot calendar
Twelve-month content and offer calendar mapped to local search demand. Tune-ups in April and October, IAQ and duct cleaning in November through January, ductless retrofits and panel upgrades in February and March. The agency that does not pivot is shouting AC repair into a December audience that does not exist.
Map pack ownership
GBP managed weekly: photos from this week is jobs, posts on this week is offer, Q&A pre-seeded with the questions homeowners actually type at 11pm. Service area expanded to towns where your trucks already drive. Citation cleanup across 50+ directories. The map pack captures 75%+ of local-intent clicks — owning it is the difference between a $2k month and a $20k month.
Avg ticket
$300
Booked jobs / mo (target)
+30
Close rate (industry)
42%
Monthly retainer
$1,997
+30 jobs × $300 × 42% close ≈ $3,780/mo of net new booked revenue. 1.9× return on the Growth retainer at conservative assumptions, before after-hours capture, dormant reactivation, or compounding SEO lift.
Conservative model. Numbers above are illustrative and not a guarantee — every business is different. We do this same math for your business in your free strategy call.
The stack for hvac
The services that move the needle for your business.
SEO
Compounding inbound traffic, ranked for buyer intent.
Learn moreWebsite Design
Conversion-built, mobile-first, sub-2-second load times.
Learn moreLead Generation
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Learn moreGoogle Business Profile
The single highest-ROI lever for any local service business — managed weekly.
Learn moreReview Management
Automated request, response, and showcase — built into every job you complete.
Learn moreDatabase Reactivation
Day-1 dormant-customer wake-up campaigns — your highest-ROI marketing channel.
Learn moreFAQ
Common questions from hvac.
Do you work with single-truck HVAC shops?
Yes. Foundation $997/mo is built for owner-operator shops doing $300k-$1M/yr. The economics actually get better at smaller scale because every additional booked job moves the needle hard.
How fast does a database reactivation campaign actually produce?
For HVAC specifically: a typical wake-up campaign on a 1,000-customer dormant list books 20-50 jobs in week one with a $79-99 tune-up offer. We have seen sub-72-hour ROI on the entire monthly retainer from Day-1 reactivation alone.
Can you help with commercial HVAC?
Yes — though the playbook is different. Commercial buyers convert through proposal-driven sales, not impulse calls. We build dedicated commercial pages, optimize for B2B search terms (e.g. "VRF system installation [city]"), and wire LinkedIn-style outreach into your CRM.
Do you handle the AI receptionist call scripts for HVAC?
Yes. We configure the AI for HVAC-specific intake: emergency vs. routine, residential vs. commercial, system age, symptoms, urgency. It triages and books to the right slot, escalates emergencies to your phone immediately.
How does this compare to ServiceTitan / Housecall Pro marketing?
Those are dispatch + back-office systems with light marketing layers. Great at scheduling, weak at attribution. We sit on top of your dispatch software (we integrate with both ServiceTitan and Housecall Pro) and own the front-end lead generation + attribution layer they cannot.
What if I have a long-time SEO firm I cannot fire yet?
We can run alongside or replace. If alongside, we focus on what they are not doing (GBP, automation, AI receptionist, content velocity) and let their SEO ride. If replace, we audit what they built and either take it over or rebuild the gaps.
Built for hvac. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which levers move first.