Paid Ads
Paid Ads — Google + Meta when you need accelerated demand
Google Ads, Meta Ads, retargeting — for when SEO is compounding but you need bookings this month.
SEO is the engine. Paid ads are the accelerator. We run Google + Meta with the same attribution discipline as the rest of the system — every dollar traced to a booked job.
60%
of paid ad budgets are wasted on wrong-intent traffic
< 24 hr
from launch to first conversion (vs. 3-6 mo for SEO)
100%
of ad spend traced to booked job source
$500-2k
typical monthly ad budget for small contractor or realtor
What's included
Six deliverables. One outcome: more booked jobs.
Google Search Ads
High-intent search queries only — "AC repair near me" beats "best HVAC company" 5-1 in conversion. We bid on intent, not vanity.
Google Local Service Ads (LSA)
For trades: the green Google Guaranteed badge ads at the top of local searches. Highest-intent paid traffic on Google. Trades-only.
Meta retargeting
Retarget site visitors who did not convert. Cheap, high-intent, repeatable. The "second-chance" channel that closes the easiest conversions.
Conversion tracking + attribution
Every click traced to its booked job (or not). We know which queries, which campaigns, which days produce — and which burn.
Landing page CRO
Ads only work if the landing page converts. Each campaign gets a dedicated landing page (or money page) optimized for the exact ad intent.
Spend optimization (weekly)
Weekly budget reallocation to the campaigns producing booked jobs. Pause losers fast. Scale winners faster.
Why it matters
What this actually does for your business.
- Speed — paid ads produce booked jobs in 24-48 hours; SEO takes months.
- Demand control — turn on for busy seasons, dial back for slow ones, instant lever.
- Attribution discipline — most agencies hide ad performance behind impression metrics; we track booked jobs only.
- Compounds with the engine — paid ads work 2-3x better when paired with strong GBP, conversion-built site, and tight automation.
- LSA for trades is the highest-intent paid channel on Google — and Google Guaranteed adds trust we cannot fake.
How we do it
Four stages. Every step transparent.
Account audit + setup
Audit existing accounts (or build from scratch). Set up conversion tracking, attribution, account structure. The boring foundation that makes everything else work.
Campaign build
Search campaigns, LSA setup (for trades), retargeting audiences, landing pages, ad copy + creative. Launched lean to learn fast.
Optimize
Weekly: pause underperforming queries, expand winners, refine audience targeting, A/B test creative. Tight feedback loop.
Scale or sunset
Campaigns that produce booked jobs at acceptable CAC scale. Campaigns that burn cash get killed without sentiment. The dashboard decides.
FAQ
Common questions about Paid Ads.
Why is this Phase 2 — what is missing?
Paid Ads management is included in Engine ($2,997) and Partnership ($9,997) tiers. We are rolling those tiers out as we scale delivery capacity. Foundation and Growth focus on owned channels (SEO, GBP, content) where the math compounds. If you need ads now, we can run them — Engine is shipping for select clients ahead of broad availability.
How much should I spend on Google Ads?
Depends on your average ticket and close rate. For HVAC ($300 avg ticket): start at $500-800/mo to validate, scale to $2-5k once converting. For real estate ($8-15k GCI): start at $1-2k/mo, scale based on close rate. We model the math live in the strategy call.
Will my ad account be tied to your agency?
No. We build under YOUR Google Ads account, your billing, your access. We are agency-managed but client-owned. If we part ways, the account, the data, and the campaigns are all yours.
Can you run Meta Ads / Facebook + Instagram?
Yes — primarily as retargeting (cheap, high-intent for warm visitors) and for real estate listing campaigns. Cold prospecting on Meta works for some niches and is a waste of money for others. We will tell you upfront where it fits.
What about TikTok / YouTube / LinkedIn?
Niche-specific. TikTok works for some real estate agents (luxury, lifestyle, military relocation). YouTube pre-roll works for big-ticket trades (HVAC system replacement, roofing). LinkedIn for commercial trades + B2B real estate. Not a default in any tier — added when the math justifies it.
Pairs well with
Paid Ads is one piece. Here's the rest of the engine.
Lead Generation
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Learn moreLocal Service Ads
LSA management for HVAC, plumbing, electrical, roofing, GC — the highest-intent paid channel on Google.
Learn moreSEO
Compounding inbound traffic, ranked for buyer intent.
Learn moreReady to add Paid Ads to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what Paid Ads actually moves for your business.