Content Marketing
Content marketing built for buyer intent, not word count
Money pages, niche pages, location pages — written for the searches that actually book jobs.
Most agency content is filler — 1,500 words on "Top 5 HVAC tips" that ranks for nothing. We write money pages, niche pages, comparison pages, and location pages that target specific buyer intent.
4-8
pieces per month at Growth tier
3-6 mo
until SEO content compounds
70%+
of our content targets long-tail buyer intent
0
pieces of "Top 5 tips" filler — ever
What's included
Six deliverables. One outcome: more booked jobs.
Money pages
High-intent service pages: "AC installation [city]," "ductless mini-split [neighborhood]." Every page targets one specific search someone would type before booking.
Niche pages
Sub-niche specialization: "probate real estate Los Angeles," "first-time homebuyer guide [metro]." For trades: "commercial HVAC installation," "duct cleaning service [city]."
Location pages
Service area pages with real local content — not just template swaps. Specific neighborhoods, specific local landmarks, specific local market data.
Comparison pages
"Heat pump vs. furnace," "Central AC vs. mini-split," "Buyer agent vs. dual agent." Comparison-stage searches are some of the highest-intent queries on the internet.
Problem-aware pages
"Why is my AC blowing warm air," "How long does probate take in California." We capture problem-stage searchers and route them through to your service.
Editorial calendar + SEO research
Every piece is researched (keyword volume, intent, competitor coverage) before written. No pieces written for vibes.
Why it matters
What this actually does for your business.
- Content compounds — every page you rank for keeps producing leads as long as it ranks.
- Long-tail beats head terms — "ductless mini-split installation Brentwood" outconverts "HVAC near me" 5-10x.
- Niche pages are uncatchable by aggregators — Yelp does not write "probate real estate LA."
- Comparison content captures the highest-intent searches — people compare right before they buy.
- Owned content beats rented attention — every piece you publish is a permanent asset, not an ad you have to keep paying for.
How we do it
Four stages. Every step transparent.
Research
Keyword research, competitor gap analysis, buyer intent mapping. We pick the 12-20 highest-leverage queries to attack first.
Outline
Each piece gets a structured outline before writing — H1, H2 tree, intent-aligned sections, internal link targets, schema requirements.
Write + optimize
Direct-response copy. No filler. No "in this article we will discuss" intros. We write for the buyer who already wants to book — we just need to confirm we can do the job.
Refresh + expand
Quarterly: refresh winners, prune losers, expand into adjacent queries. SEO content is not write-once — it is an asset that needs maintenance.
FAQ
Common questions about Content Marketing.
How many posts per month?
Foundation: no SEO content (GBP posts only). Growth: 4 SEO blog posts + 1 money page per month. Engine: weekly long-form + 2 money pages + monthly comparison content.
Do I have to provide topics?
No. We do the keyword research, build the editorial calendar, and bring you topics in the monthly review. You approve the calendar; we execute.
Will you cover technical topics correctly?
For trades: we have niche briefs for HVAC, plumbing, electrical, GC, roofing — and we run drafts past you for technical accuracy. For real estate: we cover market mechanics correctly because the math is similar across markets, but we will check anything specific to your local rules.
Can I see content I will get?
Yes — on a strategy call, we can show anonymized examples of money pages and niche pages we have produced for current clients. You see the structure, voice, and depth before signing anything.
How is this different from a "blog package" agency?
Blog packages produce 1,500-word filler that ranks for nothing. We produce 800-2,500 word money pages and niche pages that target specific buyer intent and rank for queries with measurable conversion potential. We track every piece by ranking AND by booked jobs sourced from it.
Pairs well with
Content Marketing is one piece. Here's the rest of the engine.
Ready to add Content Marketing to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what Content Marketing actually moves for your business.