Email + SMS
Email + SMS that books jobs while you sleep
Automated follow-up, win-back campaigns, post-job review requests, dormant database wake-ups.
Most contractors and realtors have a CRM full of cold leads, dormant customers, and post-job touchpoints they never run. We build the automation that turns that database into booked revenue.
< 60s
auto-response to every new lead
98%
SMS open rate (vs. ~20% for email)
30-50%
of dormant customers re-engage with the right offer
5x
higher reply rate when SMS pairs with email vs. email alone
What's included
Six deliverables. One outcome: more booked jobs.
Lead follow-up automations
Every new lead gets SMS + email within 60 seconds. Then a 7-day drip if no response. Then a 30-day win-back if still cold. Most leads never see this from your competitors.
Post-job review request sequence
3-touch sequence after every completed job: thank-you SMS within 1 hour, review-request SMS day 2, gentle email day 7. Books reviews on autopilot.
Dormant database reactivation
Day-1 wake-up campaign for dormant customers (12+ months no contact). Maintenance offers, seasonal tune-ups, market-update touchpoints. Highest first-week ROI of any campaign type.
Appointment reminders + no-show recovery
Automated reminders 24h + 2h before. No-show? Auto-reach with reschedule link. Cuts no-show rate 40-60%.
Seasonal + offer campaigns
HVAC: pre-season tune-up offers, post-storm outreach. Real estate: market updates, listing alerts, anniversary touches. Niche-specific, calendar-driven.
Compliance + deliverability
TCPA-compliant SMS, CAN-SPAM-compliant email, opt-out handling, deliverability monitoring. Built right so your domain reputation does not get torched.
Why it matters
What this actually does for your business.
- Speed-to-lead matters more than any other lead variable — 78% of leads cool within 5 minutes.
- Email alone is half a strategy. SMS open rates dwarf email by 5x. Pairing them is what works.
- Dormant databases are the highest-ROI lever in your business — and the one almost nobody runs.
- Review request automation is the #2 lever for map pack rankings (#1 is GBP optimization).
- Compliant infrastructure protects your domain — one botched broadcast can torch a reputation built over months.
How we do it
Four stages. Every step transparent.
Audit
We pull your existing database, audit for compliance, segment by recency + engagement + service history. Find the high-leverage segments.
Build
Sequences wired in GHL: lead follow-up, post-job review, dormant reactivation, appointment reminders, seasonal campaigns. All TCPA + CAN-SPAM compliant.
Launch reactivation
Day-1 dormant wake-up sends. Typically lands the first 20-50 booked jobs in week one (HVAC) or 3-5 listings (real estate). Pays for the retainer immediately.
Optimize
Weekly: A/B test subject lines, opening hooks, send times, offer copy. Monthly: review deliverability, opt-out rates, conversion by segment.
Email + SMS for your industry
Built for the way your buyers actually search.
FAQ
Common questions about Email + SMS.
Do I need a separate email + SMS platform?
No — both run inside GHL, which is already part of your stack with us. One platform, one CRM, one source of truth. No more juggling MailChimp + Twilio + a spreadsheet.
How fast does dormant reactivation actually produce?
For HVAC specifically: typical wake-up campaign on a 1,000-customer dormant list books 20-50 jobs in week one with a $79-99 tune-up offer. Sub-72-hour ROI on the entire monthly retainer is common from this lever alone.
What about TCPA compliance for SMS?
We only message customers who have opted in (existing customers, lead form opt-ins, etc.). Cold SMS to scraped lists is not a service we offer — it is illegal and ineffective. Every SMS includes opt-out language; opt-outs are honored automatically.
Can you migrate sequences from my old platform?
Yes. Most clients come in from MailChimp, ConvertKit, ActiveCampaign, or HubSpot. We rebuild the sequences in GHL and migrate the contact list with proper opt-in tagging.
Does this work for real estate?
Yes — the playbook is different from contractors but the levers are the same. Real estate-specific sequences: buyer-funnel nurture, seller-funnel nurture, listing alerts, market updates, anniversary touches, dormant sphere reactivation. We have niche-specific templates for both.
Pairs well with
Email + SMS is one piece. Here's the rest of the engine.
Lead Generation
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Learn moreDatabase Reactivation
Day-1 dormant-customer wake-up campaigns — your highest-ROI marketing channel.
Learn moreAI Search
Answer Engine Optimization for the searches that bypass Google entirely.
Learn moreReady to add Email + SMS to your engine?
Free 30-minute strategy call. We'll model your booked-job math and show you what Email + SMS actually moves for your business.