For contractors
Email + SMS marketing for contractors that books jobs while you sleep.
Your CRM is full of cold leads, dormant customers, and post-job touchpoints you never run. We build the automation that turns those database segments into booked revenue — without you sending a single manual message.
For HVAC, plumbing, electrical, GC, roofing. TCPA + CAN-SPAM compliant. Built on GHL.
Email + SMS × Contractors
Automated follow-up, win-back campaigns, post-job review requests, dormant database wake-ups.
Why this combination matters
Contractor email marketing fails in predictable ways. Generic monthly newsletter blasts get 2-5% open rates because customers do not remember signing up and do not recognize the sender. The strategy that works is segmented, trigger-based, and tied to events the customer cares about. Post-job follow-up sequences (review request day 1, satisfaction check day 7, maintenance reminder year 1) get 25-40% open rates because the customer just had service and the email is contextually relevant. Dormant reactivation campaigns at the right cadence (annual maintenance check, seasonal tune-up offer, water-heater age reminder) book 30-50 jobs per 1,000-contact list because the offer is genuinely useful and the trust is pre-built. SMS hits 95%+ open rates and beats email on every conversion-stage step but loses to email on long-form content delivery. The contractors winning email + SMS are the ones who pair the channels strategically — SMS for time-sensitive triggers, email for anything that needs paragraphs. Compliance matters: TCPA + CAN-SPAM done right protects the domain and the SMS sending reputation. Most agencies skip the compliance layer until something breaks.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
Email + SMS for contractors — six deliverables, one outcome.
Lead follow-up automations
Every new lead gets SMS + email within 60 seconds. Then a 7-day drip if no response. Then a 30-day win-back if still cold. Most leads never see this from your competitors.
Post-job review request sequence
3-touch sequence after every completed job: thank-you SMS within 1 hour, review-request SMS day 2, gentle email day 7. Books reviews on autopilot.
Dormant database reactivation
Day-1 wake-up campaign for dormant customers (12+ months no contact). Maintenance offers, seasonal tune-ups, market-update touchpoints. Highest first-week ROI of any campaign type.
Appointment reminders + no-show recovery
Automated reminders 24h + 2h before. No-show? Auto-reach with reschedule link. Cuts no-show rate 40-60%.
Seasonal + offer campaigns
HVAC: pre-season tune-up offers, post-storm outreach. Real estate: market updates, listing alerts, anniversary touches. Niche-specific, calendar-driven.
Compliance + deliverability
TCPA-compliant SMS, CAN-SPAM-compliant email, opt-out handling, deliverability monitoring. Built right so your domain reputation does not get torched.
How we do it
Four stages. Every step transparent.
Audit
We pull your existing database, audit for compliance, segment by recency + engagement + service history. Find the high-leverage segments.
Build
Sequences wired in GHL: lead follow-up, post-job review, dormant reactivation, appointment reminders, seasonal campaigns. All TCPA + CAN-SPAM compliant.
Launch reactivation
Day-1 dormant wake-up sends. Typically lands the first 20-50 booked jobs in week one (HVAC) or 3-5 listings (real estate). Pays for the retainer immediately.
Optimize
Weekly: A/B test subject lines, opening hooks, send times, offer copy. Monthly: review deliverability, opt-out rates, conversion by segment.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about email + sms for contractors.
How fast does a dormant reactivation campaign book jobs?
For HVAC: typical 1,000-customer dormant list with $79-99 tune-up offer books 20-50 jobs in week one. For plumbing: 15-30 jobs (water heater check, drain maintenance). For electrical: 10-20 jobs (panel safety inspection, generator check). Sub-72-hour ROI on monthly retainer is common.
Will customers find this annoying?
When the offer is genuinely useful and the message is professional, response rates run 30-50% positive. We segment by service history + recency, so each customer gets a relevant offer (not a generic blast). Customers who do not want it opt out cleanly.
Do you handle seasonal campaign timing?
Yes — seasonal pivots are core to trade marketing. HVAC: pre-cooling-season (March-April), pre-heating-season (Sept-Oct), shoulder-season maintenance. Plumbing: pre-winter pipe inspection, post-storm outreach. Electrical: panel-safety pre-season, generator pre-storm. Calendar-driven, automated.
What about TCPA compliance for SMS?
We message customers with prior business relationships (existing customers, lead form opt-ins). Cold SMS to scraped lists is illegal and ineffective. Every SMS includes opt-out language; opt-outs are honored automatically.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which email + sms levers move first for your business.