For real estate agents
Email + SMS marketing for real estate agents that activates your sphere.
Your past clients, your referral partners, your professional network — most are not getting consistent contact from you. The next 5 deals are sitting in your CRM. We build the automation that surfaces them without you sending a single manual message.
For niche real estate specialists. Sphere reactivation + long-cycle buyer nurture + market update automation.
Email + SMS × Real Estate Agents
Automated follow-up, win-back campaigns, post-job review requests, dormant database wake-ups.
Why this combination matters
Real estate email marketing has one job that nobody else can do for you: keep your sphere warm during the months between transactions. Buyers go through 8-14 month research cycles. Sellers think about listing for 6-18 months. Past clients move every 5-7 years. Without consistent contact during those gaps, the sphere goes cold and the next transaction goes to whoever happened to be top-of-mind when the buyer or seller decided. Effective realtor email is niche-specific and locally relevant: probate-focused agents send executor checklists and court timeline updates; military relocation specialists send PCS season reminders and base-area neighborhood guides; luxury agents send curated market reports for the price band they specialize in. Generic monthly market updates pulled from MLS data get ignored. Niche-specific content with the agent's personal voice gets opened. Sphere reactivation campaigns — Day-1 outreach to past clients with niche-specific value — typically produce 3-5 conversations in week one for established agents. The realtors who run these systematically rarely need cold lead capture; their sphere produces enough.
The pattern
If you are running a real estate agents business, you have hit one of these.
You compete on generic "buy a home in [city]" searches
Generic real estate keywords are dominated by Zillow and Realtor.com. You will never outrank them. The escape: specialization. Probate, luxury, military relocation, first-time buyers — niches where Zillow does not have dedicated content.
Your sphere is dormant
Past clients, referral partners, mortgage brokers, attorneys you have closed with — most are not getting consistent contact from you. The next 5 deals are sitting in your CRM, waiting for the right touch.
You pay aggregators for cold leads with low close rates
Zillow Premier Agent leads: $150+ per lead, sold to 5 agents at once, 2-3% close rate. Owned channels (niche pages, sphere reactivation, content) produce warmer leads at a fraction of the CAC. Most agents never make the switch because the aggregator drip feels predictable.
What we ship
Email + SMS for real estate agents — six deliverables, one outcome.
Lead follow-up automations
Every new lead gets SMS + email within 60 seconds. Then a 7-day drip if no response. Then a 30-day win-back if still cold. Most leads never see this from your competitors.
Post-job review request sequence
3-touch sequence after every completed job: thank-you SMS within 1 hour, review-request SMS day 2, gentle email day 7. Books reviews on autopilot.
Dormant database reactivation
Day-1 wake-up campaign for dormant customers (12+ months no contact). Maintenance offers, seasonal tune-ups, market-update touchpoints. Highest first-week ROI of any campaign type.
Appointment reminders + no-show recovery
Automated reminders 24h + 2h before. No-show? Auto-reach with reschedule link. Cuts no-show rate 40-60%.
Seasonal + offer campaigns
HVAC: pre-season tune-up offers, post-storm outreach. Real estate: market updates, listing alerts, anniversary touches. Niche-specific, calendar-driven.
Compliance + deliverability
TCPA-compliant SMS, CAN-SPAM-compliant email, opt-out handling, deliverability monitoring. Built right so your domain reputation does not get torched.
How we do it
Four stages. Every step transparent.
Audit
We pull your existing database, audit for compliance, segment by recency + engagement + service history. Find the high-leverage segments.
Build
Sequences wired in GHL: lead follow-up, post-job review, dormant reactivation, appointment reminders, seasonal campaigns. All TCPA + CAN-SPAM compliant.
Launch reactivation
Day-1 dormant wake-up sends. Typically lands the first 20-50 booked jobs in week one (HVAC) or 3-5 listings (real estate). Pays for the retainer immediately.
Optimize
Weekly: A/B test subject lines, opening hooks, send times, offer copy. Monthly: review deliverability, opt-out rates, conversion by segment.
The math
Run the numbers on your specific business.
Avg GCI / side
$8,000
New sides / yr (target)
+4
Sphere reactivation lift
+1 side
Annual retainer
$23,964
+5 sides × $8,000 GCI ≈ $40,000 of net new commission revenue. 1.7× return on the annual Growth retainer at conservative assumptions, before any compounding from niche authority, recurring sphere deals, or referral velocity.
Conservative model. GCI varies widely by market — coastal luxury markets are very different from inland starter-home markets. We model your specific math in the free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about email + sms for real estate agents.
How does sphere reactivation work for real estate agents?
Day-1 sphere campaign: complimentary market valuation for past clients, sphere check-in for referral partners (attorneys, lenders, financial advisors), market update for top-tier sphere members. Multi-touch over 14 days. Typical lift: 3-5 conversations in week one for established agents.
What about long-cycle buyer nurture?
8-14 month nurture sequence triggered by buyer-side lead form data (timeline, budget, readiness). Buyers in 12-month cycle get monthly market updates + educational content; buyers in 90-day cycle get accelerated booking sequences. Cycle-aware nurture beats generic drip every time.
Do market update emails actually convert?
Yes — but only if they are niche-specific and genuinely useful. Generic market updates do not. Hyper-local ("[specific neighborhood] price trends Q3"), niche-specific ("probate sale velocity in [county]," "luxury home time-on-market trends"), and sender-credible (from you, not the brokerage) updates hit 25-40% open rates and consistently produce buyer + seller conversations.
How does this work with my brokerage email rules?
Most brokerages care about disclaimers, brand attribution, and CAN-SPAM compliance — all of which we handle. Some franchise brokerages have stricter rules (Compass, Sotheby); we work within them. Your niche positioning differentiates you within the brokerage compliance framework.
Built for real estate agents. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which email + sms levers move first for your business.