For contractors
Lead generation for contractors that ties impressions to booked jobs.
Most contractors capture leads. Few route them, follow up in under 60 seconds, attribute them to source, and convert at industry-leading close rates. We build the whole system — from search query to booked job, with a complete audit trail.
For HVAC, plumbing, electrical, GC, and roofing. AI receptionist + missed-call text-back + full attribution.
Lead Generation × Contractors
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Why this combination matters
The 60-second rule is not optional in contractor lead generation, it is the entire game. The data is consistent across every trade and every market: 78% of leads cool within 5 minutes of first contact. That means the contractor who responds in 30 seconds wins almost regardless of price, quality, or proximity. Most contractors think their lead-gen problem is volume — they need more leads. The diagnostic is usually different: their lead capture works fine, but their response time is measured in hours not seconds, and most leads ghost before they reply. The fix is structural, not motivational. Automated SMS within 30 seconds of every form fill. Missed-call text-back that fires before the prospect dials a competitor. AI receptionist for after-hours so the call gets answered when the owner is asleep. Closed-loop attribution so every booked job traces back to the source channel. Once the response infrastructure is wired, the leads they already have convert at 2-3x the rate. Volume comes second.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
Lead Generation for contractors — six deliverables, one outcome.
Conversion-built forms
Every form on your site is built around one specific buyer-intent moment. Not "Contact Us" — "Get a free estimate," "Book a tune-up," "Request a market valuation."
Missed-call text-back
When a lead calls and you cannot pick up, an SMS goes out in 30 seconds: "Hey, I missed your call — what can I help with?" Books 30-50% of would-be lost leads.
AI receptionist
24/7 phone + chat answering. Triages emergency vs. routine, qualifies the lead, books to your calendar. Escalates real emergencies to your phone immediately.
Attribution tracking
Every lead has a complete chain: which channel, which campaign, which page, which CTA. You see exactly which dollars produce which booked jobs.
CRM integration
Every lead lands in GHL with full context — page they came from, query they searched, campaign they clicked. Your follow-up is informed.
Live revenue dashboard
Not a quarterly PDF. A real-time view: leads in, contacts made, bookings landed, jobs closed, revenue produced — sourced back to channel.
How we do it
Four stages. Every step transparent.
Audit
We map every lead path you currently have — forms, calls, chats, walk-ins. Find every leaky bucket. Quantify the lost leads.
Build
Forms wired to CRM. Missed-call text-back armed. AI receptionist configured for your specific intake (HVAC dispatch language, real estate intake, legal screening, etc.).
Track
Every channel sourced. Every page tagged. Every lead has a complete journey. No dark traffic, no anonymous bookings.
Optimize
Weekly: which forms convert, which channels source the booked jobs (not just leads — booked jobs), which scripts the AI runs best. Tune. Repeat.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about lead generation for contractors.
How is contractor lead generation different from generic lead gen?
Contractor leads are time-sensitive: emergency calls (HVAC failure, pipe burst, electrical hazard) need response in seconds, not hours. Routine inquiries need close-rate-maximizing follow-up. We build the system that handles both correctly.
What happens to leads when I am on a job?
Forms route to GHL with SMS + email auto-response in 60 seconds. Missed calls trigger text-back with booking link. AI receptionist answers + qualifies + books. You return to a calendar full of booked jobs, not a missed-call list.
Will this integrate with ServiceTitan / Housecall Pro?
Yes. We integrate with both. Your dispatch software handles scheduling + invoicing; we handle front-end lead generation + attribution. Lead lands in GHL → routes to your dispatch system → job gets dispatched → revenue tracked back to source.
How do you handle commercial leads differently?
Commercial inquiries get separate intake (longer form, RFP-style fields, decision-maker capture). Routes to your sales process, not your dispatch. AI receptionist recognizes commercial language and triages accordingly.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which lead generation levers move first for your business.