For electrical contractors
Marketing for electricians that pulls panel upgrades, EV chargers, and commercial bids.
The margin in electrical is not in $200 outlet replacements. It is in panel upgrades ($2-5k), EV charger installations ($1,500-3,500), whole-home rewires ($8-25k), and commercial buildouts. We build the marketing that pulls those queries — and routes commercial separately from residential.
Built for electrical contractors. Panel upgrade + EV charger SEO. Commercial bid intake. Safety-critical AI receptionist.
Lead Generation × Electrical
Forms, missed-call text-back, AI receptionist, and tracked attribution end-to-end.
Why this combination matters
Electrical marketing has been undergoing a structural shift since 2023 driven by EV charger demand and home electrification trends. The traditional electrical work — outlet replacements, ceiling fan installs, breaker swaps — has stagnant search volume and competitive aggregator pressure. The new high-margin electrical work — EV charger installation (200%+ search growth year over year), panel upgrades to support electrified homes, whole-home rewires for older housing stock, generator installations after grid reliability concerns — has rapid demand growth and undermarketed positioning. Electrical contractors who built content around the new demand categories are pulling significantly higher tickets ($1,500-25,000) at lower CAC than contractors stuck on the traditional service mix. Commercial electrical work runs a parallel B2B funnel with its own SEO, intake, and sales process. Safety-critical inquiries (sparks, burning smell, partial power loss) need an AI receptionist configured to triage hazards correctly and escalate to your phone immediately. The electrical contractors who positioned for the demand shift early are seeing compound returns; the ones still running 2018 marketing playbooks are watching CAC creep year over year.
The pattern
If you are running a electrical business, you have hit one of these.
You compete on price for low-margin service calls
Outlet replacements and ceiling fan installs are bottom-of-the-funnel work. The real margin is in panel upgrades, rewires, EV charger installs, and commercial buildouts. Most electricians have no marketing pulling those higher-ticket queries.
EV charger demand is exploding and you are not capturing it
EV charger install searches are up 200%+ year over year. Most electrical contractor sites do not have a single page targeting "EV charger installation [city]." That is a $1,500-3,500 ticket queue your competitors are taking.
Commercial bid flow is opaque
Property managers, GCs, and developers issue bids constantly. Without a commercial-specific landing page, B2B SEO content, and a structured intake process, you are missing the recurring high-ticket work entirely.
What we ship
Lead Generation for electrical — six deliverables, one outcome.
Conversion-built forms
Every form on your site is built around one specific buyer-intent moment. Not "Contact Us" — "Get a free estimate," "Book a tune-up," "Request a market valuation."
Missed-call text-back
When a lead calls and you cannot pick up, an SMS goes out in 30 seconds: "Hey, I missed your call — what can I help with?" Books 30-50% of would-be lost leads.
AI receptionist
24/7 phone + chat answering. Triages emergency vs. routine, qualifies the lead, books to your calendar. Escalates real emergencies to your phone immediately.
Attribution tracking
Every lead has a complete chain: which channel, which campaign, which page, which CTA. You see exactly which dollars produce which booked jobs.
CRM integration
Every lead lands in GHL with full context — page they came from, query they searched, campaign they clicked. Your follow-up is informed.
Live revenue dashboard
Not a quarterly PDF. A real-time view: leads in, contacts made, bookings landed, jobs closed, revenue produced — sourced back to channel.
How we do it
Four stages. Every step transparent.
Audit
We map every lead path you currently have — forms, calls, chats, walk-ins. Find every leaky bucket. Quantify the lost leads.
Build
Forms wired to CRM. Missed-call text-back armed. AI receptionist configured for your specific intake (HVAC dispatch language, real estate intake, legal screening, etc.).
Track
Every channel sourced. Every page tagged. Every lead has a complete journey. No dark traffic, no anonymous bookings.
Optimize
Weekly: which forms convert, which channels source the booked jobs (not just leads — booked jobs), which scripts the AI runs best. Tune. Repeat.
The math
Run the numbers on your specific business.
Avg ticket
$650
Booked jobs / mo (target)
+20
Close rate (industry)
52%
Monthly retainer
$1,997
+20 jobs × $650 × 52% close ≈ $6,760/mo of net new booked revenue. 3.4× return on the Growth retainer at conservative assumptions, before any EV charger / panel upgrade SEO compound or commercial bid wins.
Conservative model. Numbers above are illustrative and not a guarantee — electrical markets vary widely. We do this same math for your business in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about lead generation for electrical.
How big is the EV charger install opportunity?
EV charger installation searches are up 200%+ year over year and accelerating. Most electrical contractor sites have zero pages targeting "EV charger installation [city]." Building this content cluster now (before competition saturates) is a strong early-mover play.
How do you handle safety-critical inquiries?
AI receptionist is configured to identify hazard indicators (sparks, burning smell, partial power loss, exposed wiring) and escalate immediately to your on-call line. Routine inquiries (outlet install, ceiling fan, breaker reset guidance) book to calendar; emergencies skip the queue.
What about commercial electrical work?
Commercial requires a different funnel: dedicated landing pages, B2B SEO content ("commercial electrical service [metro]"), structured proposal-templated intake, often LinkedIn-style outreach. We build all of this on Growth tier and above.
Do you cover solar, battery storage, generators?
Yes — these are growing categories adjacent to EV charger work. We can build content for solar electrical work, battery installs, and generator tie-ins. Marketing playbook is similar to EV chargers (high-ticket, growing demand, undermarketed).
Built for electrical. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which lead generation levers move first for your business.