For contractors
Websites for contractors that book jobs, not just look good.
Most contractor websites are brochures. Yours has to be a sales tool. Mobile-first because 70%+ of your traffic is mobile. Sub-2-second because every second of load costs you booked jobs. Wired into your CRM because a lead form that goes to a dead inbox is worse than no form at all.
Built for HVAC, plumbing, electrical, GC, and roofing contractors. Live in 3-5 business days. Sub-2-second mobile load.
Website Design × Contractors
Conversion-built, mobile-first, sub-2-second load times.
Why this combination matters
Contractor websites have one job: convert the 11pm visitor into a booked call before they back-button to a competitor. That is a UX problem first, design problem second, content problem third. Sub-2-second mobile load is non-negotiable because 70%+ of contractor traffic is mobile and emergency-state buyers will not wait. Click-to-call must be reflexive — visible above the fold, persistent on scroll, accessible without zoom. Forms must be 4 fields max because emergency-state buyers will not fill 12-field intake forms. Trust signals (reviews, certifications, license number, years in business) belong above the fold or visitors trust nothing. The contractors with award-winning portfolios that take 6 seconds to load on mobile lose to the contractors with simpler sites that load in 1.5. We build for the buyer state, not the design portfolio. Conversion-built means every page is structured around one primary action — book the call — with everything else demoted to secondary. The result is a site that does not win design awards and does win booked jobs.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
Website Design for contractors — six deliverables, one outcome.
Custom design (no templates)
Built around your specific niche, your service area, your buyer. Not a Squarespace skin with your logo dropped in.
Conversion-built every page
Every page has one job: drive the booked call. Forms, missed-call text-back, click-to-call, calendar embeds — the levers that actually move bookings.
Mobile-first build
Designed mobile-first because 70%+ of your traffic is mobile. Tap targets, click-to-call, fast forms, no zoom-and-pinch nonsense.
Sub-2-second load times
Static-built, image-optimized, font-preloaded. Every Lighthouse score in the 90s on Performance, SEO, Accessibility.
CRM + automation wired in
Forms post to GHL, missed calls trigger text-back, every lead has an attribution chain from impression to booking.
You own the domain + the code
No platform lock-in. Your domain, your hosting, your code. Walk away any time.
How we do it
Four stages. Every step transparent.
Discovery
Brand voice, service catalog, geography, buyer personas, conversion math. We model what a converted lead is worth before we touch design.
Design
Wireframes first (information architecture), then visual design, then your review. No mockup goes into Figma without a conversion intent attached.
Build
Static-built (Astro). Tracking installed. CRM forms wired. Missed-call text-back armed. AI receptionist configured. Every conversion path tested live.
Launch + iterate
Goes live in 3-5 business days from approved design. Then weekly: heatmaps, conversion-rate tests, content additions. The site never stops getting better.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about website design for contractors.
How long does a contractor site take to build?
From kickoff to live: 3-5 business days for the structure + content. Refinements + content additions continue for 2-3 weeks. By day 30 you have a site that is fully optimized, fully tracked, and fully integrated with your CRM.
Will my site rank locally?
Yes — local SEO is built in. Schema markup for LocalBusiness + Service, location-targeted content, internal link architecture supporting local rankings. Site goes live ranking-ready, then SEO compounds month over month.
What about service area pages?
Included on Foundation tier (one main service area page). Growth tier adds 4-6 location-specific service area pages (one per major service city). Engine tier adds programmatic location pages at scale.
Will the site handle emergency call traffic?
Yes — click-to-call buttons on every page, missed-call text-back armed, AI receptionist for after-hours overflow. The whole emergency funnel is built into the site, not bolted on later.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which website design levers move first for your business.