For HVAC contractors
SEO for HVAC contractors that ranks for the queries with the wallet open.
HVAC searches are seasonal but consistent — "AC repair [city]" peaks in July, "furnace not heating" peaks in December, "ductless mini-split installation" climbs all year. We target the queries that actually book jobs, not the ones that look good on a vanity report.
Built for HVAC contractors. Money pages targeting AC, furnace, ductless, IAQ, commercial, residential.
SEO × HVAC
Compounding inbound traffic, ranked for buyer intent.
Why this combination matters
HVAC SEO is the most seasonal SEO problem in the trades. Search volume on "AC repair" peaks in July and craters in December. "Furnace not heating" peaks in January and disappears by April. The HVAC contractors who rank well do not just optimize for peak-season queries — they build content cycles that follow the demand curve, plus evergreen high-margin pages (system replacement, ductless mini-split installation, IAQ assessment, commercial HVAC) that compound year-round. Pre-cooling-season content goes live in March-April. Pre-heating-season content goes live in September-October. Shoulder seasons get IAQ + maintenance plan + ductless retrofit content. The contractors stuck running one generic "HVAC services" page lose to the contractors running fifteen seasonally-rotated money pages. Database reactivation for HVAC also has an SEO knock-on — every reactivated dormant customer who Googles your name afterward sends positive engagement signals. The compounding effect is significant by month 9-12.
The pattern
If you are running a hvac business, you have hit one of these.
Shoulder seasons crush revenue
You lose 60-80% of revenue between summer cooling demand and winter heating demand. Without a system that pivots to off-season offers — maintenance plans, IAQ, panel upgrades — the slow months just stay slow.
After-hours leads die in voicemail
AC fails at 11pm in July. The customer calls three contractors. Whoever answers first wins the $400 emergency call. Without an AI receptionist or missed-call text-back, you are not even in the running.
Your CRM has 30% of your pipeline buried
Every HVAC company we audit has 500-3,000 dormant customers nobody has touched in 12+ months. A Day-1 reactivation campaign with a tune-up offer typically books 20-50 jobs in week one. Most contractors leave that money on the table.
What we ship
SEO for hvac — six deliverables, one outcome.
Keyword research + intent mapping
We map every search term that brings buyers into your service area. Then prioritize the 20% that move 80% of bookings.
On-page optimization
Every page gets title, meta, schema, internal links, and copy tuned for the exact buyer intent it serves.
Local SEO + GBP
Map pack rankings, 50+ citation directories, NAP consistency, GBP optimization, review velocity coordination.
Technical SEO
Core Web Vitals, mobile-first indexing, structured data, internal link architecture, redirect logic.
Content production
Money pages, niche pages, location pages, comparison content — written for intent, not for word count.
Reporting + attribution
Live dashboard. Every ranking, every click, every booked job sourced back to the search query that drove it.
How we do it
Four stages. Every step transparent.
Audit
Technical scan, competitor gap analysis, keyword opportunity map. Output: a prioritized list of what to build, in what order.
Foundation
Site speed, schema markup, GBP setup, citation cleanup, internal link architecture. The ground game — has to land before content does.
Content
Niche pages, money pages, location pages. Each piece targets a specific buyer-intent search query, not a vague topic.
Compound
Monthly: refresh winners, build authority, expand to adjacent keywords. Track every ranking and every booked job that came from it.
The math
Run the numbers on your specific business.
Avg ticket
$300
Booked jobs / mo (target)
+30
Close rate (industry)
42%
Monthly retainer
$1,997
+30 jobs × $300 × 42% close ≈ $3,780/mo of net new booked revenue. 1.9× return on the Growth retainer at conservative assumptions, before after-hours capture, dormant reactivation, or compounding SEO lift.
Conservative model. Numbers above are illustrative and not a guarantee — every business is different. We do this same math for your business in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
How does HVAC SEO handle seasonal demand swings?
Content cadence pivots seasonally — pre-cooling content (March-May), pre-heating content (Sept-Nov), shoulder-season maintenance + IAQ content (June + Feb). Money pages for evergreen high-margin services (system replacement, ductless, commercial) compound year-round regardless of season.
Will I rank for "AC repair near me"?
In the map pack: yes, with consistent GBP optimization + review velocity. In the organic results: harder — aggregators dominate generic head terms. You win on "AC repair [neighborhood]" or "[brand] AC repair [city]" — long-tail queries with high intent and lighter competition.
What about commercial HVAC SEO?
Different funnel entirely. Commercial buyers convert through proposal-driven sales. Commercial SEO targets B2B queries ("commercial HVAC service [metro]," "VRF system installation [city]," "rooftop unit replacement [region]"). We build a separate commercial section on your site with B2B-flavored content.
How long until SEO produces booked HVAC jobs?
GBP-driven booked jobs: weeks 2-4. New money page rankings: 4-12 weeks. Full SEO compounding: 6-9 months. By month 12, organic + GBP typically produce 30-50% of total monthly leads — and that share grows month over month.
Built for hvac. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which seo levers move first for your business.