For contractors
SEO for contractors that turns searches into booked jobs.
Generic agencies treat contractor SEO like blog SEO. We treat it like a booked-job channel — money pages targeting "AC repair [city]," "water heater installation [neighborhood]," "panel upgrade near me" — the queries homeowners type with their wallet open.
Built for HVAC, plumbing, electrical, GC, and roofing contractors. SEO compounds — your month-12 organic traffic dwarfs your month-3.
SEO × Contractors
Compounding inbound traffic, ranked for buyer intent.
Why this combination matters
Contractor SEO is fundamentally a local intent problem, not a content marketing problem. The buyer typing "AC repair near me" at 11pm is not researching — they are buying. Google knows this, which is why the map pack pre-empts the organic results on every commercial trade query. Winning contractor SEO means owning the map pack first (GBP optimization + review velocity + citation consistency), then layering in money pages that target the specific service-plus-location queries homeowners search before they call. Generic "Top 5 HVAC Tips" content does nothing here. "Ductless mini-split installation Brentwood" does. The contractors who rank build content clusters around 8-12 high-margin services per service area, then defend them with monthly content velocity and review velocity that aggregators like HomeAdvisor cannot match. Aggregators dominate generic head terms; contractors win on long-tail intent. Our SEO build-out for contractors is structured around exactly this — kill the generic blog content, build the money pages, run the local SEO foundation that compounds month over month.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
SEO for contractors — six deliverables, one outcome.
Keyword research + intent mapping
We map every search term that brings buyers into your service area. Then prioritize the 20% that move 80% of bookings.
On-page optimization
Every page gets title, meta, schema, internal links, and copy tuned for the exact buyer intent it serves.
Local SEO + GBP
Map pack rankings, 50+ citation directories, NAP consistency, GBP optimization, review velocity coordination.
Technical SEO
Core Web Vitals, mobile-first indexing, structured data, internal link architecture, redirect logic.
Content production
Money pages, niche pages, location pages, comparison content — written for intent, not for word count.
Reporting + attribution
Live dashboard. Every ranking, every click, every booked job sourced back to the search query that drove it.
How we do it
Four stages. Every step transparent.
Audit
Technical scan, competitor gap analysis, keyword opportunity map. Output: a prioritized list of what to build, in what order.
Foundation
Site speed, schema markup, GBP setup, citation cleanup, internal link architecture. The ground game — has to land before content does.
Content
Niche pages, money pages, location pages. Each piece targets a specific buyer-intent search query, not a vague topic.
Compound
Monthly: refresh winners, build authority, expand to adjacent keywords. Track every ranking and every booked job that came from it.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
How is contractor SEO different from generic SEO?
Contractor SEO is local + intent-driven. The queries that matter are "AC repair near me" and "water heater installation [city]" — not "how does HVAC work." We target the searches buyers run with their wallet open, not the queries they run when they are bored.
Will I outrank HomeAdvisor and Yelp?
For niche queries: yes. Aggregators dominate generic head terms. You win on long-tail intent — "ductless mini-split installation Brentwood" outconverts "HVAC near me" 5-10x and is much easier to rank for. We attack the long tail; aggregators do not write for it.
How long until SEO produces booked jobs?
GBP optimizations move map pack rankings in 1-3 weeks (booked jobs week 2-4). On-page SEO shows in 4-8 weeks. New money pages take 3-6 months to rank meaningfully. Month 12 looks dramatically different from month 3.
Do I need new content every month?
For SEO to compound, yes. Growth tier produces 4 SEO blog posts + 1 money page per month. Each piece targets a specific buyer-intent search (a service, a city, a comparison). No filler, no "Top 5 HVAC tips" content.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which seo levers move first for your business.