Fractional CMO

Fractional CMO — strategic ownership of your marketing function

Q: How is this different from a marketing consultant?

Consultants give you a deck and leave. Fractional CMO is ownership — Drake is in your Monday meeting, on your Slack, accountable to your numbers, every week. Recommendations come bundled with the team that actually executes them. No "throw it over the wall" gap.

Q: Why is the price so high vs. the other tiers?

Different sale, different deliverable. Foundation/Growth/Engine are productized retainers — execution at scale. Partnership is strategic ownership — Drake personally, weekly, accountable. Different time commitment, different value created, different price.

Q: Is this an "apply to work with us" tier?

Yes. We do not take Partnership clients we cannot meaningfully move the needle for. Pre-qualification call covers: revenue, P&L, current marketing, growth goals, decision speed. We will tell you straight whether the math works for both sides.

For operators ready to graduate from "running marketing" to having a CMO who runs it for them.

Book a free strategy call See pricing

Strategic ownership, not project execution. Pricing strategy, market expansion, channel mix, hiring decisions, board-level reporting. Drake personally sits in your Monday meeting. Available exclusively in the Partnership tier.

4 hr/wk

dedicated founder time

Quarterly

business reviews + annual planning

Monday

meeting cadence — Drake sits in your operator meeting

$5M+

revenue threshold where the math starts working

What's included

Six deliverables. One outcome: more booked jobs.

Pricing strategy ownership

Rate cards, package design, premium tier construction, anchor pricing structures. Many clients see 10-20% revenue lift from pricing alone within 90 days.

Channel mix + spend allocation

Strategic-level decisions on where the next $10k of marketing spend goes. SEO vs. paid vs. content vs. partnerships, with full attribution math.

Market expansion + niche selection

New service area expansion. New niche launch. New service line introduction. Strategic positioning that compounds over years, not quarters.

Hiring + team architecture

When to hire your first in-house marketer. Job descriptions. Comp structure. Performance benchmarks. Ongoing coaching for whoever you hire.

Board-level reporting

Monthly + quarterly reports formatted for stakeholders, lenders, partners, future buyers. The kind of marketing reporting that survives an acquisition due diligence.

Direct founder access

Slack-level response time during business hours. Phone in your pocket. Drake personally — not an account manager, not a junior.

Why it matters

What this actually does for your business.

Pricing strategy is the single highest-leverage decision in your business — and most operators leave it on autopilot.
Strategic channel mix beats tactical channel optimization — choosing the right battle matters more than fighting the wrong one well.
Market expansion with bad positioning destroys margins; with great positioning it compounds.
Most contractors and brokers hit a ceiling around $3-7M because they are still operating like they did at $500k.
A Fractional CMO at this stage is cheaper than a full-time CMO ($150k+/yr) and more focused than a "marketing hire" who needs 6 months to ramp.

How we do it

Four stages. Every step transparent.

Discovery

4-week deep dive. Financials, P&L by service line, customer cohort analysis, competitor mapping, current marketing audit. Output: a strategic memo with the 3 biggest unlocks.

Plan

12-month roadmap. Quarterly milestones. Channel investments mapped. Hiring plan if applicable. Pricing changes scoped.

Execute (with the engine)

Partnership tier includes the full Engine execution stack — your strategic decisions get built and shipped by the same team. No handoff friction.

Iterate

Weekly: tactical review. Monthly: strategic review. Quarterly: business review with full P&L tie-back. Annually: full re-plan.

FAQ

Common questions about Fractional CMO.

How is this different from a marketing consultant?

Consultants give you a deck and leave. Fractional CMO is ownership — Drake is in your Monday meeting, on your Slack, accountable to your numbers, every week. Recommendations come bundled with the team that actually executes them. No "throw it over the wall" gap.

When is Partnership the right tier?

Typical fit: $3-15M annual revenue, owner is the bottleneck, marketing is the function holding the business back from the next stage. Below $3M, Growth tier ($1,997) is more efficient. Above $15M, you probably need a full-time CMO. Partnership is the sweet spot in between.

Why is the price so high vs. the other tiers?

Different sale, different deliverable. Foundation/Growth/Engine are productized retainers — execution at scale. Partnership is strategic ownership — Drake personally, weekly, accountable. Different time commitment, different value created, different price.

Is this an "apply to work with us" tier?

Yes. We do not take Partnership clients we cannot meaningfully move the needle for. Pre-qualification call covers: revenue, P&L, current marketing, growth goals, decision speed. We will tell you straight whether the math works for both sides.

Can I add Fractional CMO to a lower tier?

No — Partnership bundles strategic advisory + Engine-level execution intentionally. Strategy without execution capacity creates frustration; execution without strategy creates wasted spend. Partnership is the integrated whole.

Pairs well with

Fractional CMO is one piece. Here's the rest of the engine.

Ready to add Fractional CMO to your engine?

Free 30-minute strategy call. We'll model your booked-job math and show you what Fractional CMO actually moves for your business.