HVAC contractor — Brinkley, AR

What they came in with

Owner-operated HVAC business in a rural Arkansas market. ~600 past customers in a spreadsheet, none contacted in 12+ months. GBP claimed but never optimized — wrong service area radius, no posts, no Q&A, no photos newer than 2022. Old WordPress site that nobody finds because it was never built for local search. Manual review asking via post-job text — yields ~3 reviews per year. After-hours calls drop to voicemail; rural HVAC emergencies (4th of July outage, midnight pipe-burst-adjacent issues) flip to whichever competitor was awake. The gap between revenue today and revenue available is almost entirely conversion infrastructure that does not exist yet.

What we built

Engagement built around three high-leverage moves rather than ground-up construction. Day 1: GBP fully optimized — service area radius corrected to actual driveable territory, NAP standardized across all citations, weekly GMB posts armed, Q&A seeded with the actual search queries rural Arkansas homeowners type ("does my AC need refrigerant," "tune-up cost Brinkley"), photos refreshed with truck and crew shots. Week 1: missed-call text-back live on the business line, AI receptionist staged for week 2 deployment. Week 1 also: dormant reactivation campaign hits all 600 past customers with a $79 maintenance tune-up offer — sequenced SMS plus email, three touches across 14 days, one-tap booking link. Site rebuild starts week 2 with a Foundation-tier conversion-focused architecture (services pages, instant-quote form, review widget, click-to-call sticky on mobile). Review collection automated post-every-job from the new dispatch handoff.

What to expect

Rural HVAC engagements show the fastest visible ROI because GBP and dormant reactivation have meaningful share-of-voice in less competitive markets. Week 1 signal: first dormant-reactivation bookings within 72 hours of campaign launch — typical wake-up rate is 8 to 15 jobs from a 600-name list. Week 1 to 3: missed-call text-back recapture rate landing 18 to 25 percent of dropped calls. Week 3 to 4: GBP map pack movement begins as the optimized listing accumulates engagement signals. Month 2 to 3: organic search starts producing inbound from sub-regional queries the new site is targeting. Month 3 onwards: review velocity compounds into improved map pack ranking and improved click-through. Verified case study with real numbers lands July 2026 — the engagement is in flight as of trial dispatch.