For contractors
Review management for contractors that turns every job into a 5-star signal.
Reviews are the #2 ranking factor in the map pack and the #1 trust signal in any local search. Asking customers manually gets 5% completion. Automated post-job SMS with a one-tap link gets 30-40%. The math is structural, not motivational.
For HVAC, plumbing, electrical, GC, roofing. 3-5x review velocity vs manual asking. 4-hour SLA on negative reviews.
Review Management × Contractors
Automated request, response, and showcase — built into every job you complete.
Why this combination matters
Review management for contractors is a velocity game, not a count game. Map pack rankings weight reviews-per-month more heavily than total review count. A profile with 5 new reviews each month outranks a profile with 200 old reviews from 2018. The structural fix is automation: trigger an SMS + email request 24 hours after every job completion, with a one-tap link directly to the Google review form (not a search request). Manual asking gets 5% response rates. Automated requests with one-tap links get 30-40%. The math is non-motivational — contractors who run automation produce 30-40 reviews per month at scale; contractors who ask manually produce 2-5. Response strategy matters too: every review (positive or negative) gets a thoughtful reply within 4 business hours. Negative reviews handled professionally often convert into trust signals for prospective customers reading them later. Fake or competitor-sabotage reviews can be disputed through Google Maps support with about a 30% success rate. Buying reviews is a non-starter — Google catches the patterns and suspends profiles, and recovery from suspension takes months and is not guaranteed.
The pattern
If you are running a contractors business, you have hit one of these.
Seasonality crushes cash flow
Most trades lose 40-80% of revenue in shoulder seasons because their marketing is set-and-forget. The system has to pivot — to maintenance plans, off-season offers, dormant reactivation — when the head-of-season demand fades.
After-hours leads die in voicemail
Pipe bursts at midnight. AC fails on the 4th of July. Wiring sparks at 11pm. Whoever answers first wins the call. Without an AI receptionist or instant text-back, you lose the best-margin emergency calls to whichever competitor was awake.
Past customers are pure margin you are leaving on the table
Every contractor we audit has 500-3000 dormant customers with no system reaching them. Day-1 reactivation campaigns book 20-50 jobs in week one. This is the highest-ROI lever in any trade business.
What we ship
Review Management for contractors — six deliverables, one outcome.
Automated review request after every job
SMS + email request goes out 24 hours post-completion (or post-close for real estate). One-tap link to Google review. Most customers click it.
Response management
Every new review gets a response within 4 business hours. Positive reviews get a thank-you. Negative reviews get a thoughtful professional reply (with your approval).
On-site review showcase
Live Google reviews embedded on your site. Updates automatically. Filtered to 4-5 star (with a "see all reviews" link to the full Google profile for transparency).
Review-to-content pipeline
Best reviews get turned into branded social posts. Customer language becomes marketing copy. Authentic, on-brand, automated.
Review monitoring + alerts
Real-time alerts on every new review (positive or negative). 4-hour SLA on negative review response. We draft, you approve, we post.
Reputation across platforms
Google is primary, but we also monitor Yelp, BBB, niche directories (Realtor.com, Zillow for realtors; Angi, HomeAdvisor for trades).
How we do it
Four stages. Every step transparent.
Audit
Current review counts, ratings, recency across Google, Yelp, BBB, niche platforms. Identify gaps and opportunities (and any negative reviews that need response).
Build
GHL automation wired: post-job trigger → SMS + email review request → one-tap Google link. Response templates drafted. On-site review showcase embedded.
Launch
Activate post-job automation. Send a one-time bulk request to past customers (last 12 months) — typically lands 30-80 reviews in week one.
Compound
Weekly: monitor + respond. Monthly: review the response patterns, refresh the request copy, update the on-site showcase. Velocity compounds month over month.
The math
Run the numbers on your specific business.
Avg ticket
$425
Booked jobs / mo (target)
+25
Close rate (industry)
45%
Monthly retainer
$1,997
+25 jobs × $425 × 45% close ≈ $4,780/mo of net new booked revenue. 2.4× return on the Growth retainer at conservative assumptions, before any after-hours capture or compounding SEO lift.
Conservative model. Numbers vary widely by trade and region — HVAC, plumbing, electrical, GC, and roofing all have different ticket sizes and close rates. We do trade-specific math in your free strategy call.
Our promise
We earn your business every single month.
No contracts
Month-to-month after the free 30-day trial. Cancel any time.
90-day guarantee
If your booked-job number has not moved in 90 days, we work free until it does.
You own everything
Domain, GBP, ad accounts, CRM data, every lead. Walk away with all of it.
FAQ
Common questions about review management for contractors.
How does post-job review automation work for trades?
Job marked complete in your dispatch software (ServiceTitan, Housecall Pro, etc.) or CRM → 24 hours later, customer gets SMS + email with a one-tap Google review link. Most click it. We have seen contractors go from 11 reviews to 80+ in 90 days.
What if I get a bad review on a difficult job?
We draft a professional response within 4 business hours, you approve, we post. A thoughtful reply within 24 hours often converts negative reviewers into trust signals. For genuinely fake reviews (competitor sabotage, mistaken identity), we file the dispute with Google.
How does this affect map pack rankings?
Review velocity (reviews per month) matters more than total count for map pack. 50 reviews this year beats 200 reviews from 2018. Automated post-job collection produces consistent velocity that compounds your local rankings month over month.
Do you also monitor Yelp, BBB, Angi?
Yes. Google is primary (highest impact), but we also monitor Yelp, BBB, niche directories (Angi, HomeAdvisor for trades). Bad-review monitoring across all platforms with 4-hour response SLA on each.
Built for contractors. Built to compound.
Free 30-minute strategy call. We will run your booked-job math live and show you exactly which review management levers move first for your business.